About This Course
Live Session with Faculty
This session introduces customer journey mapping as a foundation for effective digital marketing. Learn why aligning content with customer intent drives engagement, and explore real-world applications, governance strategies and AI-assisted insights for mapping success.
Note: Live session details are not final. They are subject to change and may evolve based on faculty insights.
Key Takeaways
To master modern marketing, you will create strategies to support better business decisions and gain the skills to identify when, where and why customers choose your product or service. By the end of the program, you will be able to:
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Go beyond traditional marketing practices and understand the digital world your customers inhabit.
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Align your marketing efforts with today’s digital-savvy customer through a clearer comprehension of digital-centric customer behaviors.
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Discover how to evolve your marketing by incorporating data, analytics, and optimization techniques for improved decision-making.
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Learn from other companies using new marketing technologies to inform their marketing and gain organizational efficiencies.
Who Is This Program For?
Business managers and leaders who are responsible for driving innovation and growth, as well as seasoned marketing practitioners, will gain a practical understanding of what modern marketing practice looks like from an organizational perspective. If your role includes attracting and retaining customers in some way or delivering products and services, there’s something useful in this online program for you.
If managing a marketing team falls under your responsibility, this program will be especially appropriate, as it takes a high-level strategic view.
Participants come from a wide range of industries that include retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and others.
Your Instructors
