About This Course
- Learn Comprehensive Digital Marketing
Skills - AI and Gen AI Masterclasses by Faculty and Industry Experts
- Certification from Asia’s Leading Business School
- 2-week Capstone Project
What Will This Programme Do For You?
Here are the specific digital marketing challenges you will better be able to address, after taking the programme:
- Understand how the internet and social media impact consumer behaviour and expectations
- Identify opportunities to enhance the customer experience and engagement through customer journey mapping
- Leverage paid advertising to maximise reach, engagement and conversions on social media and search engine platforms
- Use digital marketing models, processes, frameworks, and analytics tools to develop strategies and measure success
- Describe the best practices and future of digital marketing
Programme Highlights
Pre-Recorded Video Lectures
130+ pre-recorded videos by NUS faculty with interspersed live sessions
Discussion Boards
20+ discussion boards for peer learning and brainstorming
Assignments
10+ graded assignments to apply key marketing and analytics concepts
Real-World Case Analysis
5+ case study discussions for real-world marketing and analytics learning
Faculty-Led Live Sessions
2 sessions on AI marketing tools, segmentation, and personas
Online Live Masterclasses
4+ sessions on Generative AI, SEO, content, mobile, and web analytics
Capstone Project
Final capstone project integrating key tools and strategic marketing skills
Office Hour Sessions
Weekly office hours with programme leaders for concept clarification
Learning Objectives
Understand fundamentals of Digital Marketing
Create and manage Google Ads campaigns
Learn SEO basics and keyword research
Run Facebook & Instagram ads
Analyze campaigns using Google Analytics
Material Includes
- PDF notes and presentations
- Recorded video lectures
- Live project files
- Practice assignments
- Certificate of completion
Target Audience
- Students looking for a career in Digital Marketing
- Small business owners
- Working professionals who want to upskill
- Freelancers and entrepreneurs
- Beginners with no prior experience
Curriculum
50h
Programme Modules
1. Additional Live Online Sessions 2. Segmentation and Buyer Persona 3. Generative AI
Your Instructors
