About This Course
Digital Marketing Course Content
Module 1: Introduction to Digital Marketing
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What is Digital Marketing?
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Difference between Traditional & Digital Marketing
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Understanding Digital Marketing Channels
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Digital Marketing Funnel (Awareness → Conversion → Retention)
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Latest Trends & Career Scope
Module 2: Website Planning & Development
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What is a Website & How it Works
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Domain & Hosting Basics
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WordPress Website Creation
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Choosing Themes & Plugins
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Landing Page Creation for Lead Generation
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Website Optimization for Performance
Module 3: Search Engine Optimization (SEO)
On-Page SEO
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Keyword Research
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Title, Meta Tags, URL, Header Optimization
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Content Writing Techniques
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SEO Tools: Google Search Console, Yoast, Ubersuggest
Off-Page SEO
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Backlink Building
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Directory Submission
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Guest Posting
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Social Bookmarking
Technical SEO
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Website Speed Optimization
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Mobile Optimization
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Sitemap & Robots.txt
Module 4: Search Engine Marketing (SEM) – Google Ads
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Introduction to Paid Advertising
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Google Ads Dashboard
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Types of Ads: Search, Display, Video, Shopping, App Install
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Keyword Bidding Strategies
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Budgeting & Scheduling
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Conversion Tracking & Reporting
Module 5: Social Media Marketing (SMM)
Facebook & Instagram Marketing
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Page/Account Setup
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Content Strategy
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Ads Manager
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Target Audience & Retargeting
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Leads & Conversion Ads
LinkedIn Marketing
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LinkedIn Profile Optimization
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B2B Lead Generation
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LinkedIn Ads
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Personal Branding
TikTok & Snapchat Marketing
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Viral Content Strategy
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Influencer Collaboration
Module 6: Content Marketing
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Content Strategy
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Blog Writing
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Video Marketing
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Storytelling Techniques
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Content Calendar Planning
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Canva Designing Basics
Module 7: Email Marketing
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What is Email Marketing?
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Building Email List
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Email Automation
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Email Tools: Mailchimp, Sendinblue
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Creating High-Conversion Email Campaigns
Module 8: Affiliate Marketing
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Understanding Affiliate Networks
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Amazon Affiliate, CJ, ShareASale
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Setting Up Affiliate System
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Passive Income Methods
Module 9: E-commerce Marketing
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Shopify/WooCommerce Basics
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Online Store Setup
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Product Listing Optimization
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E-commerce SEO
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Sales & Offers Planning
Module 10: Analytics & Reporting
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Google Analytics 4 (GA4)
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Reading Insights & Reports
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Tracking Conversions
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Understanding Customer Behavior
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ROI Calculation
Module 11: Digital Marketing Tools
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Canva
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ChatGPT
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Hootsuite
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SEMrush / Ahrefs
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Buffer
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Ubersuggest
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Hotjar
Module 12: Online Earning & Freelancing
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Upwork Profile Creation
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Fiverr Gig Setup
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Portfolio Building
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Finding Clients
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Income Opportunities
Module 13: Final Projects & Certifications
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Create a Live WordPress Website
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Run Google Ads Campaign
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Create Social Media Ad Campaign
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SEO Optimization Project
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Certification Preparation (Google, Meta, HubSpot)
Learning Objectives
Material Includes
- 1. Cosmoversity Study Material
- 2. Online Videos
- 3. PPT
- 4. Welcome Kit
Requirements
- To join this Digital Marketing Course, students should have:
- ✅ Basic Computer Skills
- Ability to use a laptop or desktop
- Basic understanding of browsing, email, and files
- ✅ A Laptop for Practical Sessions
- Windows or Mac (minimum 4GB RAM recommended)
- Internet connection for assignments and online tools
- ✅ Willingness to Learn
- No prior marketing or technical experience required
- Open-minded and ready to apply new skills
- ✅ English Communication
- Basic English to understand lessons, tools, and marketing terms
- ⏳ Attendance & Participation
- Regular attendance required for best learning
- Participation in assignments, quizzes, and live projects
- 📂 Project Submissions
- Complete weekly tasks (SEO practice, content creation, ads setup)
- Submit final project for course completion certificate
- 📱 Account Setup
- Students may need to create free accounts for tools such as:
- Google (Analytics, Ads, Search Console)
- Facebook/Instagram Business
- WordPress
- Canva
- Email marketing tools (Mailchimp/Sendinblue)
Target Audience
- This Digital Marketing Course is ideal for:
- 👨🎓 Students & Fresh Graduates
- Looking to build a career in digital marketing
- Want to gain skills for high-demand jobs
- 👨💼 Business Owners & Entrepreneurs
- Want to promote their own business online
- Learn how to generate leads and increase sales
- 🧑💻 Working Professionals
- Looking to upgrade skills or switch to a digital marketing career
- Want better job opportunities and salary growth
- 📱 Social Media Influencers & Content Creators
- Want to grow followers, engagement, and brand collaborations
- 🧑🏫 Marketing Professionals
- Want to learn advanced tools like Google Ads, Meta Ads, and SEO
- Improve career growth and stay updated with market trends
- 📊 Freelancers & Job Seekers
- Want to start earning through online platforms like Upwork & Fiverr
- Learn skills to offer as services
- 🛍️ E-commerce Sellers
- Running online stores on Shopify, WooCommerce, Amazon, Noon
- Want to boost product visibility and sales
- 📚 Anyone Interested in Learning Digital Marketing
- No technical background required
- Beginner-friendly course with practical training
Curriculum
Module 1: Introduction to Digital Marketing
Module 3: Search Engine Optimization (SEO)
Module 2: Website Planning & Development
Your Instructors
